CHOOSE ONE — McDonald's

I wanted to see how far I could push the McDonald’s videos which had, up to this point, been fairly straightforward. I was a bit surprised the library music had a track that was a little more agro than the others, so I did a cut to it assuming it would never get approved.

Not only did it get approved, it was shown at a national McDonald's convention with an introduction by the CMO that this was a benchmark for other agencies to strive for. Oh, and no revisions.

Editing & FX: Michael Dunn