COLOSSEUM — Caesar's Palace

I’ve done some high-profile work in my career, but the logo for the Colosseum at Caesar’s Palace is one of the more ubiquitous. I am a perfectionist, and the reflections and gradations in the letters were something I was insane about, adjusting, changing, refining, right up to the deadline. So fun driving down the 15, seeing it displayed huge on the building and billboards.

Art Direction & Design: Michael Dunn