A basement-level arcade called Fun Dungeon? Why not? This was a fun one to do. I'd always wanted to do a big goofy logo, very cartoony, and, well, this was the perfect opportunity. The only struggle I had was getting the bottles to make the U, but I think it worked out. They eventually built a neon sign based on this, but it didn't really do it justice.
Art Direction & Design: Michael Dunn